Viva Films has indeed played a significant role in shaping Filipino cinema. If you're exploring classic Viva Films, I highly recommend "Bituing Walang Ningning" (1985). It’s a staple in Philippine cinema known for its iconic lines and exploration of fame and ambition—truly a cultural touchstone. Another notable film is "Feng Shui" (2004), which popularized the horror genre at the time and became a reference point for Filipino supernatural stories.
As for their style evolution, Viva Films has transitioned smoothly with the times. Originally known for romantic dramas and comedies in the ‘80s and ‘90s, they’ve now embraced more diverse genres and themes. With the rise of digital streaming platforms, they've invested in producing content that appeals to the millennials and Gen Z audience, often partnering with popular Filipino actors who have strong online followings. This strategy has helped them maintain relevance in the digital age, tapping into the online market through platforms like Vivamax.
For anyone exploring Filipino cinema, these films provide a look into how Viva Films has both reflected and influenced societal trends over the years.